Personal Insurance for East Texas Families — Shopped Across 50+ Carriers
We cover everything you own and everyone you're responsible for, without locking you into one company's options.
Most insurance agents work for one carrier. That means one set of rates, one set of products, and one answer to every question. At Wallace & Murray, we're independent — which means when you need personal coverage, we compare options across 50+ carriers to find what actually fits your household, your property, and your budget. No agency fees. No pressure. Just your best available rate.
We serve Canton, Van Zandt County, and the surrounding East Texas communities, and we've been doing it since 1972. When you call, a real person answers — and that person knows what hail damage in Grand Saline looks like and why your zip code matters on your home policy.
Personal Coverage We Shop for You
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Life Insurance
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Umbrella Coverage
Home Insurance
Your home is your biggest asset. We shop home insurance across multiple carriers to make sure you're covered for what East Texas actually throws at you — hail, wind, fire, and more — at a rate that reflects competition, not a single company's pricing.
Auto Insurance
Whether you're driving a work truck through Van Zandt County or commuting toward Tyler, we find auto coverage that matches your vehicle, your driving record, and your budget — across carriers who compete for your business.
Renters Insurance
If you rent your home, your landlord's policy doesn't cover your belongings. Renters insurance fills that gap — and it's one of the most affordable policies we place. We'll find you a solid policy without overcomplicating it.
Boat Insurance
East Texas has the lakes. We have the coverage. Boat insurance protects your vessel, your liability on the water, and in many cases your trailer — and we compare carriers to get you there at a fair price.
Flood Insurance
Standard home policies don't cover flood damage — and in East Texas, that gap matters. Whether you're in a designated flood zone or not, we can place flood coverage and help you evaluate whether your property warrants it.
Umbrella Insurance
When your home or auto liability limits aren't enough, umbrella insurance picks up where they leave off. It's broader protection for a fraction of what most people expect to pay.
Motorcycle, RV & ATV Insurance
Recreational vehicles need their own coverage — your auto policy almost certainly doesn't extend to your bike, your RV, or your ATV. We place coverage for all three and shop carriers who specialize in recreational vehicle risk.
Farm & Ranch Insurance
Working land needs its own policy. We cover East Texas farms and ranches the right way — structures, equipment, livestock, and liability through carriers that actually write agricultural coverage in Van Zandt County.
Wallace & Murray Insurance opened its doors in 1972. That's more than five decades of serving the same county, the same towns, and in many cases, the same families. Aaron Murray has owned the agency since January 2010, and the commitment that built this place hasn't changed: put the client first, keep it personal, and never charge a fee for doing your job.
A lot has changed in the insurance industry since 1972. Big carriers have pushed customers toward call centers. Franchises have replaced locally-owned agencies across small-town Texas. Wallace & Murray is still here — still independent, still local, and still picking up the phone when you call.
One agency for personal, farm & ranch, commercial, and life coverage
Why Independent Beats Captive for Personal Coverage
We shop 50+ carriers — you get the market's best available rate, not one company's offer
Bundling home and auto across carriers often beats any single company's bundle discount
No agency fees — working with us costs the same as going direct, with comparison shopping built in
We handle the transition if you're switching — new policy starts before the old one cancels, no gaps
One conversation covers your full picture: home, auto, renters, recreational vehicles, flood exposure
What It Means to Work with an Independent Agency
When you work with a captive agent, you get one company's products. That's it. When you work with us, we compare rates and coverage across more than 50 carriers — including Allstate, Germania, Home Prairie, and others — and find what fits your situation specifically.
We don't charge agency fees. The cost of your insurance is exactly what the carrier charges — nothing added. Our income comes from the carriers we place business with, which means our job is finding your best policy, not selling you the most expensive one.
That's how independent agencies are supposed to work. It's how we've always worked.
Frequently Asked Questions About Wallace & Murray Insurance
Who is Wallace & Murray Insurance?
Wallace & Murray Insurance is an independent insurance agency based in Canton, TX. We've served Van Zandt County since 1972 and offer personal, farm & ranch, commercial, and life insurance through more than 50 carrier partners.
What's the advantage of using an independent insurance agent in Canton, TX?
An independent agent isn't tied to one company. We compare rates and coverage across 50+ carriers to find what fits your situation — something a captive agent simply can't do.
Is there a fee to get a quote or work with Wallace & Murray?
No. We charge no agency fees. The cost of your insurance is the cost of your insurance — nothing added on top.
Can I actually reach someone when I call?
Yes. When you call (903) 567-4108, a real person answers. No 1-800 number, no menu tree, no hold queue.
What areas do you serve?
We're based in Canton and serve customers throughout Van Zandt County, including Van, Wills Point, Grand Saline, Edgewood, and Ben Wheeler, as well as customers in Tyler, Athens, Mineola, Terrell, and the broader East Texas region.
Tell Us What You Need. We'll Find the Right Policy.
One call, one conversation, and we'll start comparing options across 50+ carriers on your behalf — no agency fees, no pressure.